Portal Site Blow Out!

By: John Elder posted in Affiliate Marketing


Hello good people!

I don’t have a lot of time to write today, but I wanted to check in with a quick update to let you know what’s going on with my adsense sites at the moment.

I’ve got two things to tell you about today.

First off…right now my Portal websites are really breaking out. I’m seeing 100-200 visitors a day (per site) to them right now, all from organic Google traffic and ZERO seo work.

Like all my sites, I build ’em and then forget ’em, putting in no additional marketing or seo work.

I haven’t really talked much about my portal sites here, but I have an extensive step by step tutorial series in my Insiders Membership Site that shows you how to build them quite easily. If you aren’t already an Insider, you can sign up for one month at only $27 here.

Secondly…I’m seeing a weird shift in cpc (cost per click) for different types of ads.

I recently ran some split tests that randomly swapped out the type of ad shown at the top of my portal sites. The two ads sizes I tested were two side by side 250 x 250 text only ads and a 728 x 90 rich media ad.

The 728 x 90 MASSIVELY outperformed the two side by side 250×250 ads.

I’ve always used those sort of box sized text ads to great results. But I’m going to start converting to these longer image based ads (at least on my portal sites). It seems like advertisers pay more for them and I’m seeing better targeted ads than with text only.

That’s all I’ve got for today…I’m busy cranking out more portal sites. Hopefully it’s not too late to take advantage of the holiday shopping season!

Keep on building!

-John Elder
The Marketing Fool!

John Elder is an Entrepreneur, Web Developer, and Writer with over 20 years experience creating & running some of the most interesting websites on the Internet. Contact him here.



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